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「SGConn」- a new brand identity for Singatron's growing waterproof connectors


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January , 2014 - Singatron Group, proudly announce a new brand identity for its growing line of rugged and waterproof connectors. First established in 1976, the Singatron Group has been focused on the development and manufacturing of high quality connectors supported by the tenants of innovation, efficiency, and service.

The new name for this line, 「SGconn」 and the launch of its associated new brand logo brings all these characteristics together in a name that is easier to identify as well as reinforces SGconn’s commitment towards growing this product line in ways which respond to the harsh demands of this product category. The newly designed logo for SGconn is simple, and yet bold, red sans serif text, capturing the same essence of efficiency and rugged hardiness required by the customers and market segments SGconn serves.

SGconn proudly supports products and initiatives that promote environmental consciousness, 5S & Six Sigma Lean Behaviors, with team work, honesty, and integrity. SGconn products currently include circular type, M8/M12, RJ45, USB, Power, D-SUB / Cable Glen among other custom and off the shelf style connectors. Segments served include marine, solar power, outdoor display, communications, industrial equipment, and light electronic vehicles.

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